In 1980, a wonderful
new mall was built in a large metropolitan city near the intersection of three
major highways. Business was good and
the mall was very successful. However,
within ten years a few violent crimes occurred at the mall and received a lot
of media attention. The mall owners did
little to ease citizen concerns about mall security because they knew that
statistically the crime rate was much less than the other malls. Business began to decline and the tenants
demanded lower rents. But the owners of
the mall felt this was still the premier mall in the city and deserving of the
highest rental rates. Gradually
retailers left, including some anchor stores.
The mall owners believed this was occurring due to an economic recession
and that when the recovery occurred the stores would come back. The mall owners were willing to receive no
little income from much of the mall for a few years in order to keep their rent
rates high and reclaim new tenants at high rates in years to come. That gamble did not pay off for the mall
owners, the last tenants pulled out, and the once spectacular mall with the
prime location was raised to the ground just 25 years after its opening.
The mall owners made
an investment, made a lot of profit for a few years, lost money for a few
years, and eventually sold off the remains.
To the mall owners it was very much like investing in a stock that has
good years and bad years and that you eventually sell for little gain. But to the thousands of people the mall
employed and the hundreds of thousands of people that the mall served the loss
was much greater. Had the mall managers
lived closer to the mall, perhaps they would have taken better care of the
investment. If the mall managers saw the
mall as affecting people and more than just a monetary investment perhaps they
would have managed the investment better.
If the mall managers managed only this mall, and not hundreds of malls,
perhaps they would have put more effort into making the investment work. In some cases, perhaps most cases, when the
ownership of many assets are placed in the hands of a few, those assets will
not be managed efficiently.
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